AI-Powered Home Service Marketing

Stop Losing Jobs to Competitors With Better Ads

We manage Google & Meta ads for plumbers, HVAC techs, and electricians. Average client sees 2.1x more booked calls in 30 days.

Google Partner Meta Business Partner $2M+ Monthly Ad Spend Managed 500+ Campaigns Launched
Integrates with your CRM ServiceTitan Jobber Housecall Pro FieldEdge
The Hard Truth

Your competitors are eating your lunch

If you're getting average results, you're losing market share every single month. Here's why most home service ads fail.

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Wasted ad spend

Generic "set it and forget it" campaigns burn through your budget on the wrong keywords, wrong neighborhoods, and wrong customers.

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Agencies that don't get it

Most agencies have never been on a truck. They optimize for clicks, not booked jobs โ€” and certainly not ticket size.

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No real tracking

If you can't tie a phone call to a campaign to a closed job, you're flying blind โ€” and bleeding money you'll never get back.

The Saddle Up Way

We fix all of that

Built by home service operators who actually run trucks. Powered by AI that actually learns.

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Every dollar accountable

AI-tuned bidding, negative keyword sweeps, and geo-fencing that keep you out of the bad ZIPs and deep in the profitable ones.

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Contractors who market

We've turned the wrench and worked the phone. We know the difference between a tire-kicker and a real emergency call.

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Job-level tracking

Call recording, CRM integrations, and revenue attribution โ€” so you can see exactly which ad bought your last truckload of pipe.

How It Works

Three steps. Forty-eight hours. Live.

01

Strategy Call

30 minutes. We audit your current spend, map your service area, and build a custom growth model โ€” no slides, no fluff.

02

Campaign Build

We build out search, Performance Max, and Meta lead-gen campaigns with AI-tuned bidding and proper call tracking from day one.

03

Launch & Scale

Go live in 48 hours. Weekly optimization, monthly reviews, and a private Slack channel for real-time questions.

Results, Not Promises

What we deliver, on average

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Average ROI
0
2.1x More Booked Calls
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Avg Cost Per Lead
0
Hours to Launch
Who We Work With

Home service pros โ€” that's it

We don't do dentists, gyms, or SaaS. We do trades. That focus is the whole edge.

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Plumbers
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HVAC
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Electricians
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Roofers
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General Contractors
Featured Case Studies

Real shops. Real numbers.

Plumbing ยท Dallas
$1.2Madded revenue in 8 months

3-truck plumbing shop scaling to 9 trucks after we rebuilt their Google Ads and added Local Service Ads management.

Read case study
HVAC ยท Phoenix
412%return on ad spend

Took a seasonal HVAC business from "feast or famine" to a 60-day booked schedule, even in shoulder season.

Read case study
Electrical ยท Austin
$22cost per qualified lead

Cut a residential electrician's cost-per-lead from $89 to $22 in 90 days with tighter geo-targeting and ad copy rebuilds.

Read case study
What Owners Say

Straight from our clients.

โ˜…โ˜…โ˜…โ˜…โ˜…

"Saddle Up rebuilt our Google Ads from scratch in a week. We went from 12 calls a month to 47. They actually know what a service area looks like."

MR
Mike R.
Owner, Reliable Plumbing ยท Dallas, TX
โ˜…โ˜…โ˜…โ˜…โ˜…

"First agency that didn't try to sell me a website redesign. They fixed the leak in our funnel and the calls started ringing. Period."

SD
Sarah D.
Co-owner, Cooltown HVAC ยท Phoenix, AZ
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"Wyatt's team feels like an in-house marketing director. They're in our Slack daily, they know our techs by name, and they print money."

JT
James T.
CEO, Hotwire Electric ยท Austin, TX
Lead Growth Calculator

See what 2.1x looks like in your account

Slide to your current monthly lead volume. We'll show you what scaling looks like at our average client multiplier.

Your current monthly leads
20
Projected with Saddle Up
42 leads / month
+22 additional leads per month
Marketing Investment

What does it cost?

Transparent tiers. No long-term lock-in. Cancel anytime โ€” though almost nobody does.

Solo Operator
$1,495/mo

For 1โ€“2 truck shops just getting into paid ads.

  • Google Ads management (up to $5k spend)
  • Call tracking & weekly reporting
  • Landing page included
  • Monthly strategy call
Get Started
Multi-Location
Custom

For franchises and multi-market operators.

  • Unlimited ad spend management
  • Per-location reporting dashboards
  • Dedicated strategist + analyst
  • Quarterly on-site reviews
Contact Sales

Performance guarantee: If we don't beat your current cost-per-lead in 60 days, we keep working until we do — at no extra charge.

Frequently Asked

The questions every owner asks us

We recommend a minimum of $2,500/mo in ad spend for residential service businesses. Below that, Google's machine learning doesn't have enough conversions to optimize properly. We'll tell you straight if you're not ready.
First booked calls usually come in 7โ€“10 days after launch. Real performance signal takes 30โ€“45 days as Google's algorithm learns your account. Most clients see ROI by month 2.
Yes. Always. We build everything inside your own Google Ads account under our manager (MCC). If you ever leave, you keep everything โ€” campaigns, history, conversion data. No hostage situations.
No. Month-to-month. 30-day notice to cancel. We earn the renewal every month โ€” that's how we keep ourselves honest.
We integrate with ServiceTitan, Housecall Pro, Jobber, FieldEdge, Workiz, and most major field service CRMs. If you use something custom, we'll figure it out.
Included in Growth and Multi-Location plans. We handle Google Guarantee verification, bid management, and lead disputes. LSA is one of the highest-ROI channels in our entire stack.
Yes โ€” a conversion-optimized landing page is included in every plan. We build them on our platform, so they're fast, secure, and we can iterate quickly. You can keep your main website on whatever you use today.
A senior strategist + an AI optimization layer that runs daily checks. No outsourced offshore teams. Everyone working on your account is in the US and has run real campaigns for real trade businesses.
Ready when you are

Ready to saddle up?

30-minute strategy call. No slides. No pitch deck. Just a plumber-turned-marketer telling you exactly what we'd do for your shop.

Book Free Strategy Call โ†’