Case Studies

Real shops. Real budgets. Real revenue.

Every case study below is a current or recent Saddle Up client. Numbers pulled directly from Google Ads, Meta Ads Manager, and the client's CRM. Names changed only when requested.

Plumbing · Dallas, TX
$1.2Madded revenue in 8 months

A 3-truck residential plumbing shop came to us spending $4k/mo on Google with no tracking. We rebuilt their search campaigns, layered in Local Service Ads, and integrated their ServiceTitan instance for revenue attribution. 8 months later: 9 trucks, $1.2M in attributed ad revenue, and a 60-day backlog they had to start triaging.

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HVAC · Phoenix, AZ
412%return on ad spend

This Phoenix HVAC operator was crushing summer and starving the rest of the year. We split their account into seasonal funnels: peak emergency, shoulder-season tune-ups, and high-ticket system replacement. Result: 60-day booked schedule by April, 86% maintenance-plan sign-up rate, and a 34% lift in average ticket from better lead qualification.

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Electrical · Austin, TX
$22cost per qualified lead

Hotwire Electric was paying $89 per lead through their old agency — and half were homeowners shopping price. We tightened geo-targeting to high-income ZIPs, rebuilt the ad copy around panel upgrades and EV chargers, and added lead-form qualifying questions. CPL dropped to $22, close rate doubled.

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Roofing · Tampa, FL
3.4xleads in storm season

Storm-chasing roofers usually live and die by weather and luck. We built rapid-deploy Meta lead campaigns triggered by NOAA hail-zone overlays. When the storm hits, the ads go live the same day with hyperlocal targeting. Resulted in 3.4x lead volume vs. prior season — without a single door knock.

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Plumbing · Atlanta, GA
$48kmonthly recurring from memberships

Atlanta plumbing client wanted off the emergency-call hamster wheel. We built a Meta + Google funnel selling annual membership plans at $179/yr. In 6 months: 268 active members, $48k MRR, and a real moat against the next aggressive competitor.

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HVAC · Charlotte, NC
52%drop in cost per booked job

This 5-truck HVAC operator was at $312 cost per booked job. We added enhanced conversions, server-side tracking, and switched their Google smart-bidding strategy from Max Clicks to Target CPA — once the conversion data was clean. 90 days later: $148 per booked job, same spend, 2x volume.

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