From the truck to the dashboard.
Wyatt Winters grew up around trades. After spending years on the operations side of a multi-location service business — running techs, dispatching jobs, watching marketing budgets get torched by agencies that didn't know a P-trap from a thermostat — he started building his own ad accounts out of frustration.
It worked. Better than the agency. By a lot.
Word got around. Other shops asked for help. Saddle Up AI was born — a marketing firm that takes the operator's perspective on every dollar spent. No fluff, no vanity metrics, no agency theater. Just booked jobs and accountable spend.
The "AI" isn't a buzzword either. We use machine-learning bid strategies, automated creative testing, and AI-driven account audits because they work — not because they sound futuristic in a sales deck.